Health and Life
Individual & Family Health Insurance in Minnesota
Written straight with the carrier, compared honestly against MNsure.
Written straight with the carrier rather than through the marketplace — still through this office, and at the same price. If a tax credit is available to you, we will say so.
In Minnesota
Going straight to the carrier instead of through MNsure does not get you a different calendar, and MNsure is the only place a premium tax credit exists. We compare both, and we write both.
Written by Pat Bernauer, licensed Minnesota insurance agent (NPN 32897) · Updated
The short answer
If you are under 65, not on Medicare, and do not have coverage through a job, you buy an individual plan either through MNsure or directly from a carrier, and the same plan costs the same either way, though a few plans are sold only direct. The difference is money: MNsure is the only place in Minnesota a premium tax credit can be applied, and many households qualify for some help. We are certified MNsure brokers, so we can enroll you either way and tell you plainly which one costs less.
How we can help
Tell us your household size and roughly what you earn, and we will tell you which of the two routes is cheaper for you.
- Work out whether a premium tax credit is available to you. If it is, MNsure is the cheaper route and we will say so.
- Check your doctors and your prescriptions against each plan's network and drug list before you choose one.
- Compare carriers directly for households above the credit cap, where an off-exchange plan sometimes wins.
- Fill in the application with you and stay on it until the coverage is actually active.
Companies we enroll people with on MNsure, for 2027 health plans: Blue Cross and Blue Shield of Minnesota (Blue Plus), HealthPartners and Medica.
You’ll work with Pat or Spencer directly. Whoever quotes it is the person who answers when you call about it later.
We’ll get back to you the same business day, and it costs you nothing either way.
MNsure — 2027 coverage
- Enroll between:
- November 1, 2026 and January 15, 2027
- For coverage starting January 1:
- enroll by December 15, 2026
- Enroll after that:
- coverage starts February 1
This is the only window in which you can start an individual health plan without a qualifying life event, and going straight to the carrier instead of through MNsure does not get you a different calendar. MNsure is also the only place a premium tax credit exists. Short-term and limited-benefit products can be bought year-round, but they are not the same kind of coverage — ask us what you would be giving up before treating one as a way around a missed deadline.
Send us what you have
Fill in what you know. Anything you leave blank, we’ll sort out on the phone. It goes to Pat and Spencer, not to a call center.
More about Individual & Family Health Insurance
- Individual and family major medical plans
- HSA-compatible high-deductible options
- Short-term and gap coverage
- Coverage after losing an employer plan
- Network checks against your current doctors
- Side-by-side comparison against MNsure options
- Honest subsidy eligibility check first
Minnesota insurance guides

