Individual & Family Health Insurance
Health insurance for a household that does not get it through an employer can be bought two ways: through MNsure, or directly from an insurance company. This page is the second one. Before you read it, it is worth knowing which of the two you should be on — because if a premium tax credit is available to you, it exists only on the marketplace, and buying direct means paying more than you have to.
How we can help
Tell us your household size and roughly what you earn, and we will tell you which of the two routes is cheaper for you.
- Work out whether a premium tax credit is available to you. If it is, MNsure is the cheaper route and we will say so.
- Check your doctors and your prescriptions against each plan's network and drug list before you choose one.
- Compare carriers directly for households above the credit cap, where an off-exchange plan sometimes wins.
- Fill in the application with you and stay on it until the coverage is actually active.
You’ll work with Pat or Spencer directly. Whoever quotes it is the person who answers when you call about it later.
We’ll respond the same day, and it costs you nothing either way.
MNsure — 2027 coverage
- Enroll between:
- November 1, 2026 and January 15, 2027
- For coverage starting January 1:
- enroll by December 15, 2026
- Enroll after that:
- coverage starts February 1
This is the only window in which you can start an individual health plan without a qualifying life event, and buying directly from a carrier instead of through MNsure does not get you a different calendar. MNsure is also the only place a premium tax credit exists. Short-term and limited-benefit products can be bought year-round, but they are not the same kind of coverage — ask us what you would be giving up before treating one as a way around a missed deadline.
More about Individual & Family Health Insurance
- Individual and family major medical plans
- HSA-compatible high-deductible options
- Short-term and gap coverage
- Coverage after losing an employer plan
- Network checks against your current doctors
- Side-by-side comparison against MNsure options
- Honest subsidy eligibility check first
Request an Individual & Family Health Insurance Quote
Tell us a bit about your situation and we’ll get back to you with real numbers. No obligation, and we never sell your information.

